West Side Market Celebrates 100 Years!
Since its completion in 1912, the West Side Market has become a landmark of Cleveland, offering the finest meats, fish, baked goods and produce in the area. In 2010, the Market was named the “Best Food Lovers’ Market” in the country by the Food Network. So it stands to reason that its 100th Birthday is a big deal. Year-long celebration activities will take place, beginning in June, to commemorate the Market’s storied history. From firework displays to multicultural parades, there is something for the foodie of all ages.
Learn more about the market and the events surrounding the centennial:
– Nate Klein
Insider’s Perspective: Joe Eszterhas, Author
EDITOR’S NOTE: We talked to a few notable Clevelanders and asked them what they liked about Northeast Ohio. Today’s interview is Joe Eszterhas, famous author living in Cleveland, Ohio and raising his family in a place with “no hidden agendas.”
I know you were born in Hungary but you moved to Cleveland at an early age. Where did you live and what are your memories like?
I grew up on 41st and Lorain and I went past the West Side Market every morning on the way to school. Later on, we moved to Buckeye Road and then my parents lived in Cleveland Heights and I lived with them for a little while. I went to California in 1971.
How would you say that childhood experience informed your screenplays and books?
It was a very blue-collar neighborhood and a lot of my scripts have blue-collar characters. The first one, F.I.S.T., was actually set in Cleveland but it couldn’t be shot here. We needed an underground cable and there were so many TV antennas that we couldn’t do it here. There is no doubt that my view of the world was initially set at 41st and Lorain. I was an immigrant kid and couldn’t speak the language and my view of America was very much shaped by that. It became a very patriotic view and a number of people were really wonderful to me and helpful to me and treated me with great warmth. That was the beginning of being cemented with a terrific amount of love for this country. I still go back there and the neighborhood hasn’t changed that much. Nick’s Diner, which was the focus of the neighborhood, was a tough place to get by. Back in those days, a lot of teenagers in black leather jackets would congregate around there and sometimes you had to fight to get through. The diner is still there and when I was back for the Telling Lies in America shoot and I was standing around watching the shot, a guy handed me a card that said I was entitled to a free dinner at Nick’s Diner. I was very touched.
I think you now live in Bainbridge Township. What’s the best thing about your neighborhood?
Well, it’s got a terrific amount of privacy. We found the house and fell in love with it partly because my wife grew up in Mansfield near a little lake. She said, “This is the kind of area that I always loved when I was growing up.” It’s a very real neighborhood. I would describe it as suburban/rural. There aren’t a lot of houses in the development and we can live with a terrific amount of privacy. It’s very funny because I walk every day and as you probably know I went through cancer surgery in 2001. So I started walking the neighborhoods and people would drive by and stop and say, “Hang in there and keep walking.” They would say, “We’re glad you’re back.” One person said, “You never should have gone out there in the first place.” That really made me laugh. We have four boys and there is room for the guys to play baseball and they love fishing and they fish in the back. There’s warmth and privacy that we didn’t experience in Malibu where we had a mailbox that was ripped off all the time. We finally had to put one up that people couldn’t steal for a souvenir. That’s not how it is here. The school bus comes by every day and the kids go running out. The driver tells them off for being late. We got little league games to go to. It’s the best decision we ever made.
What’s in your Easter basket?
Easter is right around the corner and for those of you who gave up sweets for Lent and can’t wait to bust into your bunny-delivered basket overflowing with fake grass and sugary temptations, Cleveland Plus has just the stuff you need. Here are some of the best places to stock up on Easter basket fillings:
Olympia Candies
11606 Pearl Road, Strongsville
440.572.7747/www.olympiacandy.com
Ice cream, gift baskets, premium chocolates and nostalgia novelty penny candy . . . Olympia has plenty to choose from to stuff your Easter baskets. Check out the “All Easter” section of their website.
Baker Candies
16131 Holmes Avenue, Cleveland
800.743.7779/www.bakercandies.com
Baker Candies has specialized in making only the finest chocolates and candies since 1921. Shop online for their largest selection of Easter candies and try their famous whipped eggs . . . fluffy marshmallow handrolled in chocolate.
b.a. Sweeties
7480 Brookpark Road, Cleveland
216.739.2244/www.sweetiescandy.com
Sweeties Candy Company offers the largest variety of candy anywhere. From old-time favorites (like licorice pipes, candy necklaces and wax lips) to the new kid’s crazes, they have it all. You’ll find more than 300,000 pounds stacked to the ceiling in a 14,000 square foot location.
Malley’s Chocolates
Various locations
www.malleys.com
Jelly beans, jelly rabbits, pre-stuffed baskets, chocolate rabbits, chocolate ducks, chocolate rabbits filled with peanut butter, malt eggs, Easter tins, caramel filled milk chocolate chicks. Enough said.
West Side Market
1979 West 25th Street, Cleveland
216.664.3387/www.westsidemarket.org
The West Side Market is a Cleveland landmark where you can find all of the freshest ingredients for an Easter meal as well as the goodies to go inside the Easter baskets. Visit Campbell’s Popcorn Shop (Stand C-13), Grandma Freda’s (Stand A-9) and Michelle’s Bakery (Stand B & C-12) for fresh baked goods, as well as chocolates and flavored popcorn.
Other Chocolatiers
There are gourmet truffles from Sweet Designs Chocolatier (www.sweetdesigns.com), artful “monster eggs” made with the freshest ingredients from Lilly Handmade Chocolates (www.lillytremont.com), rich dark chocolate covered potato chips from Executive Sweets (www.executivesweets.com), Ohio “buckeyes” from Harry London Candies (www.harrylondon.com), marzipan from Mitchell’s Fine Candies in Cleveland Heights (www.mitchellscandies.com), the sweet delights created from recipes passed down for three generations at Brummer’s Chocolates in Vermilion (brummers.homestead.com) or choco-covered Peeps from Fantasy Candies (www.fantasycandies.net). For chocoholics with dietary restrictions, try the Chocolate Emporium for Kosher, gluten free or dairy free options (www.choclat.com) or order online from Vegan Light Chocolate No Whey (www.veganlightchocolatenowhey.com).
No Sugar Necessary
Big Fun
Cleveland Heights and Cleveland (almost Lakewood) locations
www.bigfunbigfun.com
If you want to be sweet, but don’t want the sugar high that comes with it, try stuffing the basket with hand buzzers, talking key chains, whoopee cushions, miniature action figures, super balls and other cool stuff from Big Fun, a vintage toy store bursting with souvenirs, customizable tees, pop culture collectibles and more. Two Cleveland area locations. –Submitted by CA
EDITOR’S NOTE: Have a favorite chocolate-maker not on the list? Comment on this blog to add your suggestion. Or, if you’re looking for an Easter brunch option, click here.
Crepes De Luxe at the Taste of Cleveland 2009
I’ve been going to the Taste of Cleveland for years . . . it’s a Labor Day staple. The event, held at Time Warner Cable Amphitheater behind Tower City, is a food and music fest. Usually, I either drop in with co-workers on “free admission” Friday to gnosh on a sampling of pierogi (I still think about the sweet potato stuffed ones I tried last year) or grab dinner and a show (concerts are included with admission which makes the tickets which cost $8 max a pretty good deal) with friends over the long weekend. For really no particular reason, this year I am toying with the idea of dropping by for Billy Squier and a little “Rock Me Tonite.”
No matter when you go or why you go, your main preoccupation at Taste of Cleveland is what you’re going to eat. These food vendors are amazing . . . they have to commit to staffing a holiday weekend event—rain or shine—for four entire days. That’s no easy feat, but apparently Pierogi Palace, Taste of Soul, Transylvania Bakery Shop, Flannery’s Pub, Just Like Mom’s Restaurant, The Souper Market, The Corner Alley Bar & Grill, Zocalo Mexican Grill & Tequileria, Das Schnitzel House, Cornerstone Brewing, Fat Fish Blue and others are up to the challenge.

Crepes Deluxe at the West Side Market
I got to talk to Bob Holcepl from Crepes Deluxe at the West Side Market about his contributions to Cleveland’s culinary scene and his participation in the Taste of Cleveland and, I have say, it made me, well . . . hungry.
How long have you been at the West Side Market?
We’re going on three years at the market for the crepes, although I’ve been there longer with City Roast Coffee. Actually, I’ve been involved with food for a quite awhile now. My wife and I also have Civilization in Tremont which will have been there 20 years next year. I remember when we started there were just two Arabicas and us—a lot of coffee shops have come and gone in that time.
Why crepes?
If you talk to anyone who does this, it started with some sort of trip to Paris. Although fancy creperie-style bistros are what many people think of when they think of crepes, most crepes in Europe actually are served street-side or in a bump-off from a storefront or a restaurant like, say, hotdogs are served here. When we decided we were interested in doing this, we traveled all over Europe and to places like Vancouver and Miami to look at different creperies. Then, we started by serving them at events like the Taste of Tremont and the Taste of Cleveland.
What is a crepe then?
Crepes are thin and pancake-like. The sweet ones are made with a sweet batter while the savory are made with buckwheat flour. They can be filled with anything from ham and cheese to strawberries and Nutella. We serve both savory and sweet street-style at the Market. They are handheld and portable. We fold them into a triangle shapes and slip them into a checkered piece of paper with a cone specifically meant to hold the crepe. They can then be eaten with fingers or a fork.

The crepe thing is really started to take off nationally and I’ve actually started to do consultation work to help other people open up their own places. At the Market we’ve built up a clientele that includes locals and travelers. I’d say that people with passports—people who have traveled and are aware of or open to the this sort of thing—are the first to “get it.”
Why do you like to be a part of the Taste of Cleveland?
We see it as a venue for Clevelanders to get exposed to what we are doing. Some people haven’t been to the market in awhile and still think of it as just a place to stock up on cheese and eggs. You can still get all those things at the Market of course with a quality and range that is phenomenal, but there’s even more interesting stuff like Ohio City Pasta, Urban Herbs and Orale Contemporary Mexican Cuisine.
What are you serving at Taste?
We’re only doing the sweet crepes. You can expect the basic crepe with lemon and sugar or butter, the Paris Caramel with fresh pears, walnuts and caramel sauce and the Banana Nutella which is “the” classic crepe and I am pretty sure that any creperie has to make them by law. –Submitted by SF
This Little Piggy’s Day at the Market
Last Friday I had a foodie’s dream morning—I spent hours of my work day at the historic West Side Market, the oldest publicly-owned market in the city. The Market and I go way back—my dad and I have been regulars since I was a kid and my parents love to tell the story about a 4th grade field trip when all the kids came home with bags of candy and I bought asparagus. But I digress.
Al Roker, the Today Show’s beloved weatherman, was in town for his niece’s graduation so, rather than take time away from the show, he set up shop and broadcast live from the Market. Having heard about the broadcast just the day before, we hurried to rally the troops in order to gather a good crowd and represent the city well on national TV. People love Al and feel he’s a de facto Clevelander—he spent five years here in the early ’80s as the weather guy for our local NBC affiliate. We spread the word through our social networking sites and did indeed get a nice following of sign-carrying Cleveland lovers. Or people just trying to get on TV. Either way, we had a good showing.
Al started the morning with a few shots from the upper balcony, not far below the 44-foot high vaulted ceiling and overlooking the beautiful market, and then came down to the floor where he moved on to shoot near Campbell’s Popcorn Stand. Hot Sauce Williams, the local soul food institution quickly gaining national notice, came in with a buffet of delights for a quick segment then Grandma Freda’s Fresh Bake got a little Al love–he seemed to particularly enjoy the red velvet cupcakes. The morning moved quickly and before we knew it Al was gone.


I think you were born in Rochester. So when did you move to Cleveland?



